Duffy & Partners, the internationally recognized design and branding firm has undergone some rebranding. The firm is now simply-Duffy. In addition to changing their name, they have also added a new Chicago office and new digital capabilities. Read the full article here.
HOW caught up with Joe Duffy, founder and creative director of Duffy & Partners, to discuss his tips for success as the powerhouse design firm celebrates 30 years in the business. Read the full article here!
- It’s all about the work.
- Don’t’ settle.
- Keep a sharp eye out for good clients.
- Maintain a kickass website.
- Surround yourself with the best.
- Maintain perspective.
“Duffy & Partners’ team of creatives, including Alan Leusink, associate creative director, set out to design primary packaging, secondary packaging and the naming of each product for the limited release of fine-aged sipping rums for the Facundo Rum Collection, sourced from the Bacardi family’s private rum reserves. Neo, Eximo, Exquisito and Paraiso, each feature a unique personality.”
When: Friday, June 20, 2014
8:30 am – 10:00 am CDT
Where: Minneapolis Photo Center
2400 North Second Street
Minneapolis, Minnesota 55411
Image by Creative Mornings.
Mall of America, the nation’s largest retail and entertainment destination is thoughtfully using design to convey its wealth of unforgettable, vibrant experiences, enjoyed by guests from around the world. Designed by Duffy & Partners, the vibrant new “star” logo is a dynamic colorful design, making use of innovative digital media.
“The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the ‘new’ that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America’s leading retail and entertainment destination,” said Joe Duffy, founder and creative director at Duffy & Partners.
Roepke crafted messaging and secured editorial coverage with global design and marketing press, reaching a circulation of over 17 million.
Articles: Design Taxi, Creative Review, Dexigner, Designer’s Toolkit, You the Designer, The San Francisco Egotist, Media Bistro, The Dieline, JS Design, Graphic Design, Chain Store Age, Star Tribune, Popsop, HOW Design Blog, Design Week, Brand New, People of Design, Creative Bloq, Branding Source, The Minneapolis Egotist.
The design magazine HOW explores the fun, new ‘be UV‘ ad campaign for UV Vodka. The clever new campaign geared towards the young and colorful lifestyle was created by the Minneapolis-based advertising company Periscope.
The new ad campaign will be seen on posters, billboards, UV Vodka’s new website and an interactive photo sharing tool. “Turn me time into we time,” and “Start happy hour at any o’clock” are a few of the new slogans that encourages their consumers to be themselves.
“The design is infused with all the sweet kick of the liquid it holds and the custom glass calls back to generations past. Best served raucous and rowdy.” –Joe Duffy
Stay tuned for more design news!