It’s All About the Work

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HOW caught up with Joe Duffy, founder and creative director of Duffy & Partners, to discuss his tips for success as the powerhouse design firm celebrates 30 years in the business. Read the full article here!

  1. It’s all about the work.
  2. Don’t’ settle.
  3. Keep a sharp eye out for good clients.
  4. Maintain a kickass website.
  5. Surround yourself with the best.
  6. Maintain perspective.

30 Years of Duffy

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UV Vodka’s New Ad Campaign ‘be UV’ Encourages Fun

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The design magazine HOW explores the fun, new ‘be UV‘ ad campaign for UV Vodka. The clever new campaign geared towards the young and colorful lifestyle was created by the Minneapolis-based advertising company Periscope.

The new ad campaign will be seen on posters, billboards, UV Vodka’s new website and an interactive photo sharing tool. “Turn me time into we time,” and “Start happy hour at any o’clock” are a few of the new slogans that encourages their consumers to be themselves.