Internationally recognized design and branding firm, Duffy, has announced new digital capabilities, expanded leadership and a Chicago office. The Dieline shares insight by Chairman and Chief Creative Officer, Joe Duffy. Read the full story here.
HOW caught up with Joe Duffy, founder and creative director of Duffy & Partners, to discuss his tips for success as the powerhouse design firm celebrates 30 years in the business. Read the full article here!
GD USA magazine shares the new branding for Mall of America in the July/August issue. Duffy & Partners created a new identity, brand language and promotional launch materials for the nation’s largest entertainment center. The results are incredible!
“The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the ‘new’ that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America’s leading retail and entertainment destination,” said Joe Duffy, founder and creative director at Duffy & Partners.
“Mall of America is never static,” said Maureen Bausch, Mall of America executive vice president of business development. “We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America.”
The Minneapolis Egotist shares wisdom by Duffy & Partners Founder/Creative Director Joe Duffy in “What I Learned in 2012,” a series featuring some of the top ad and design people in the Twin Cities. Read the full article at this link.