Duffy & Partners has been featured on this month’s cover of Computer Arts Magazine! The April issue takes an in-depth look at the Summit re-branding process while highlighting the firms meticulous attention to detail and continued success in design implementation.
Mall of America, the nation’s largest retail and entertainment destination is thoughtfully using design to convey its wealth of unforgettable, vibrant experiences, enjoyed by guests from around the world. Designed by Duffy & Partners, the vibrant new “star” logo is a dynamic colorful design, making use of innovative digital media.
“The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the ‘new’ that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America’s leading retail and entertainment destination,” said Joe Duffy, founder and creative director at Duffy & Partners.
Roepke crafted messaging and secured editorial coverage with global design and marketing press, reaching a circulation of over 17 million.
Articles: Design Taxi, Creative Review, Dexigner, Designer’s Toolkit, You the Designer, The San Francisco Egotist, Media Bistro, The Dieline, JS Design, Graphic Design, Chain Store Age, Star Tribune, Popsop, HOW Design Blog, Design Week, Brand New, People of Design, Creative Bloq, Branding Source, The Minneapolis Egotist.
This year, UV Vodka’s Super Bowl cocktails received a spirited crowd response!
One of the benefits of our smart and nimble team of publicists is that we’re able to immediately and successfully position our clients where it matters.
As soon as the Super Bowl teams were announced, we huddled to create cocktails inspired by each team. UV Vodka was used for its great flavors, colors, price point and wide availability. After exhausting a multitude of ideas for the Baltimore Ravens, we threw a Hail Mary with Raven on the Rocks.
Northeastern Ohio’s largest daily newspaper, The Plain Dealer, gave UV Vodka a touchdown in their Super Bowl XLVII story: “Cheers! The folks at UV Vodka were among the first to name drinks for this game. Choose from a Raven on the Rocks (one part UV grape, one part lemon-lime soda, add a splash of sweet and sour mix) or the Bay Bomb (one part UV cherry, three parts cola.) Serve either over ice in a highball glass.”
Additionally, OK! Magazine, Glam.com, Detroit News, Single Minded Women, TasteTV, Lake Michigan Shore, numerous blogs and social media outlets included our game day cocktails. It’s a huge win to be the first to tell a client’s story, especially with the fierce competition of countless liquor brands with powerful marketing budgets.
Score for the Roepke team!