“Duffy & Partners’ team of creatives, including Alan Leusink, associate creative director, set out to design primary packaging, secondary packaging and the naming of each product for the limited release of fine-aged sipping rums for the Facundo Rum Collection, sourced from the Bacardi family’s private rum reserves. Neo, Eximo, Exquisito and Paraiso, each feature a unique personality.”
Allure awards the redesigned AmLactin with (Product) Makeover of the Year.
AmLactin’s new package and brand language was created by the brilliant designers at Duffy & Partners. We’re big fans of this lotion for dry skin. Duffy transformed it from medicinal-looking to apothecary chic.
BRANDPACKAGINGmagazine reveals Duffy & Partners‘ latest design for Innisfree. Check out the “simple, pure and masculine” Forest for Men line in the October 2012 issue. Since the May launch, the brand has seen a 300 percent increase in men’s sales!