Masters of the Craft: Duffy & Partners, Summit Identity

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Duffy & Partners has been featured on this month’s cover of Computer Arts Magazine! The April issue takes an in-depth look at the Summit re-branding process while highlighting the firms meticulous attention to detail and continued success in design implementation.

UV Sriracha on a Hot Streak!

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Phillips Distilling Company (Phillips) just released UV Vodka’s 20th flavor, UV Sriracha!

Phillips is known for it’s incredible innovation in flavored spirits and UV Sriracha is no exception. Utilizing our media relations skills, social media savvy and relationships with the press, we made UV Sriracha a hot topic for journalists and social influencers across the nation.

The story was covered by TIMEJames Beard Foundation, Food & WineBusinessweek, Los Angeles Times, BuzzFeed, DelishThrillistAOL News, NPR, Zagat and Fox News – just to name a few!

We compiled some of the publications and snappy headlines below.

Our Super Bowl Win

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This year, UV Vodka’s Super Bowl cocktails received a spirited crowd response!

One of the benefits of our smart and nimble team of publicists is that we’re able to immediately and successfully position our clients where it matters.

As soon as the Super Bowl teams were announced, we huddled to create cocktails inspired by each team. UV Vodka was used for its great flavors, colors, price point and wide availability. After exhausting a multitude of ideas for the Baltimore Ravens, we threw a Hail Mary with Raven on the Rocks.

Northeastern Ohio’s largest daily newspaper, The Plain Dealer, gave UV Vodka a touchdown in their Super Bowl XLVII story: “Cheers! The folks at UV Vodka were among the first to name drinks for this game. Choose from a Raven on the Rocks (one part UV grape, one part lemon-lime soda, add a splash of sweet and sour mix) or the Bay Bomb (one part UV cherry, three parts cola.) Serve either over ice in a highball glass.”

Additionally, OK! Magazine, Glam.com, Detroit News, Single Minded Women, TasteTV, Lake Michigan Shore, numerous blogs and social media outlets included our game day cocktails. It’s a huge win to be the first to tell a client’s story, especially with the fierce competition of countless liquor brands with powerful marketing budgets.

Score for the Roepke team!

Brothers Blitz
1 part UV Citrus
2 parts tonic
Serve over ice in a lowball glass.

Raven on the Rocks
1 part UV Grape
1 part lemon-lime soda
Add a splash of sweet and sour mix and serve over ice in a highball glass.

The Bay Bomb
1 part UV Cherry
3 parts cola
Serve over ice in a highball glass.