Mall of America, the nation’s largest retail and entertainment destination is thoughtfully using design to convey its wealth of unforgettable, vibrant experiences, enjoyed by guests from around the world. Designed by Duffy & Partners, the vibrant new “star” logo is a dynamic colorful design, making use of innovative digital media.
“The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the ‘new’ that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America’s leading retail and entertainment destination,” said Joe Duffy, founder and creative director at Duffy & Partners.
Roepke crafted messaging and secured editorial coverage with global design and marketing press, reaching a circulation of over 17 million.
Articles: Design Taxi, Creative Review, Dexigner, Designer’s Toolkit, You the Designer, The San Francisco Egotist, Media Bistro, The Dieline, JS Design, Graphic Design, Chain Store Age, Star Tribune, Popsop, HOW Design Blog, Design Week, Brand New, People of Design, Creative Bloq, Branding Source, The Minneapolis Egotist.
The press event kicking off the 2013 Nice Ride Minnesota expansion was a major success! Every news station and media outlet featured today’s ride and rally! Check out the coverage on 5 Eyewitness News, FOX 9, Star Tribune, Minnesota Public Radio and CBS Minnesota. We’re thrilled to be a part of the 4th season of Nice Ride Minnesota!
Nice Ride Minnesota, the popular bike-share program, celebrated the addition of 24 new stations today with a rally and kick-off ride at the Historic Fort Snelling. The 2013 expansion brings the total system up to 170 bike share stations and 1,550 bright green bicycles.
Bill Dossett, Nice Ride Minnesota’s executive director, kicked off the event along with speeches from Paul Labovitz, Mississippi River and Recreation Area superintendent, Dave Spalding, Blue Cross and Blue Shield of Minnesota senior vice president of business development, Peter McLaughlin, Hennepin County commissioner, Jayne Miller, Minneapolis Park and Recreation Board superintendent and Minneapolis Mayor R.T. Rybak.
Thank you to the National Park Service, Blue Cross and Blue Shield of Minnesota, the City of Minneapolis, Hennepin County, the Minneapolis Park and Recreation Board and countless others for the success of this expansion, which brought thirteen new stations along the Mississippi River.
ClassicWrestling.com features the legends of professional wrestling history. Their archive goes back to the 1950’s of wrestling legends including Andre the Giant, Bobby Heenan, Buddy Rogers, Lou Thesz, Randy Savage and King Kong Bundy.
We hosted a fabulous garden party to benefit Minnesota Film & TV, Minnesota’s film commission. 250 guests sipped cocktails, smoked hand-rolled cigars and celebrated Minnesota’s film industry. Minnesota native and Mad Men actor Vincent Kartheiser was guest of honor. Jason Richards entertained guests with jazz standards. The party was featured in Minneapolis Star Tribune by gossip columnist C.J. and style editor Sara Glassman.