This year, UV Vodka’s Super Bowl cocktails received a spirited crowd response!
One of the benefits of our smart and nimble team of publicists is that we’re able to immediately and successfully position our clients where it matters.
As soon as the Super Bowl teams were announced, we huddled to create cocktails inspired by each team. UV Vodka was used for its great flavors, colors, price point and wide availability. After exhausting a multitude of ideas for the Baltimore Ravens, we threw a Hail Mary with Raven on the Rocks.
Northeastern Ohio’s largest daily newspaper, The Plain Dealer, gave UV Vodka a touchdown in their Super Bowl XLVII story: “Cheers! The folks at UV Vodka were among the first to name drinks for this game. Choose from a Raven on the Rocks (one part UV grape, one part lemon-lime soda, add a splash of sweet and sour mix) or the Bay Bomb (one part UV cherry, three parts cola.) Serve either over ice in a highball glass.”
Additionally, OK! Magazine, Glam.com, Detroit News, Single Minded Women, TasteTV, Lake Michigan Shore, numerous blogs and social media outlets included our game day cocktails. It’s a huge win to be the first to tell a client’s story, especially with the fierce competition of countless liquor brands with powerful marketing budgets.
Score for the Roepke team!