Mall of America, the nation’s largest retail and entertainment destination is thoughtfully using design to convey its wealth of unforgettable, vibrant experiences, enjoyed by guests from around the world. Designed by Duffy & Partners, the vibrant new “star” logo is a dynamic colorful design, making use of innovative digital media.
“The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the ‘new’ that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America’s leading retail and entertainment destination,” said Joe Duffy, founder and creative director at Duffy & Partners.
Roepke crafted messaging and secured editorial coverage with global design and marketing press, reaching a circulation of over 17 million.
Articles: Design Taxi, Creative Review, Dexigner, Designer’s Toolkit, You the Designer, The San Francisco Egotist, Media Bistro, The Dieline, JS Design, Graphic Design, Chain Store Age, Star Tribune, Popsop, HOW Design Blog, Design Week, Brand New, People of Design, Creative Bloq, Branding Source, The Minneapolis Egotist.